On a quiet stretch inBeacon, surrounded by the hum of local makers and creatives, artisan Jennifer Charles is building something deeply personal — a bath and body brand rooted in ritual, beauty, and storytelling. Her company, Pretty Parables, has quickly become one of the Hudson Valley’s most intriguing emerging brands, offering lotion bars, salves, bath bombs, handmade Journals, and self-care essentials that feel as poetic as they are practical.
What began as a small creative project has bloomed into a full wellness line, each product crafted in small batches with plant-based ingredients and a soft, intentional aesthetic that feels unmistakably “Hudson Valley.” The brand’s name — Pretty Parables — speaks to the gentle narratives woven into every item, from the moon-kissed curves of her best-selling Over the Moon lotion bar to the floral quietude wrapped around her Calendula Hand Salve.
“I wanted to create products that became tiny rituals,” Charles says. “Moments you slow down for. Moments where you feel cared for.”
The idea took off.
Today, Pretty Parables products can be found at local boutiques like Alchemy in Beacon, in pop-ups and artisan markets throughout the region, and in an ever-growing online community drawn to Charles’ warm, dreamy visuals and the brand’s unmistakable handcrafted charm.
Pretty Parables packaging looks like something you’d find on the mantle of a cozy cottage: botanical illustrations, soft neutral palettes, and a sense of grounded calm. The products themselves echo this—filled with nourishing butters, calendula petals, beeswax, natural scents, and skin-loving oils — always thoughtfully sourced and tested with care.
The brand has become especially known for:
Lotion Bars — luxuriously smooth, portable, and sculptural
Calendula Salves — infused for weeks with real flowers
Bright Aromatic Bath Bombs — including the romantic Kiss From a Rose
Charles’ background as a Registered Nurse for the last 16 years, new mom and wife; her creativity shows up in everything she touches. Each product label feels like a small story, a moment of comfort or reflection. It’s self-care, but slower. Emotionally grounded. Beautifully human.
“People are overwhelmed and exhausted,” she says. “Pretty Parables is my way of giving them a moment — to pause, breathe, and feel nourished.”
The Hudson Valley has become a hub for small makers, but Pretty Parables stands out for its clean aesthetic, high-quality ingredients, and soulful brand identity. Market shoppers often stop simply because the products look peaceful — and stay because they feel good.
Charles is building something with both local charm and broader potential. It’s artisan, but polished. Handmade, but elevated. And unmistakably Hudson Valley. 🕯️🌙
